Since its creation in 1966, the label has been recognised for its daring aesthetic, with a liberated and uninhibited femininity that encapsulates the rebellious spirit so characteristic of the designer. Paco Rabanne is shaking up the codes of fashion. In a jubilant way, he combines know-how and avant-gardism, experimenting with unconventional materials such as metal and rhodoid. Since 2013, Artistic Director Julien Dossena has established himself as the worthy heir of this non-conformist approach. He has of course kept the chainmail designs, while bringing modernity and expanding the repertoire, including activewear.